Almost every organization has a lead generation process, but excellence in lead generation is a much different story. This study, produced by Demand Metric, offers a marketer’s perspective on lead generation, what works, what doesn’t work, and how to knock it out of the park.

What’s covered:

  • How well various lead generation processes are working
  • Which techniques are proving most effective
  • Budget allocation to lead generation initiatives
  • How marketers anticipate changes in their lead generation investment