Some of the most valuable pieces in your digital marketing toolkit are landing pages and lead capture forms. When used correctly, they can help marketers acquire new contacts and gather valuable lead intelligence. However, many don’t take full advantage of the benefits of landing pages and lead capture forms. This guide explores how to effectively incorporate these tools into your marketing strategy to feed your funnel.

What’s covered:

  • When to use landing pages and forms
  • How CRMs come into play
  • Tips for optimizing landing pages and forms
  • Best practices for language and formatting