The sales and marketing departments fight like teenagers. There is gossip, snickering, and rounds of the silent treatment. As new leads come in with the renewed perspective of the start of the quarter, we swear this time will be different. But, how can we alleviate the problem if we don’t even know the cause?

So, what’s truly the source of all the animosity, anger, and petty fights between the marketing and sales department? Lack of alignment.

This is caused when sales and marketing operate as independent entities within a company. They don’t communicate, share definitions, or interact with one another. Sales has their processes and software while marketing has their own as well. Sales lives in CRM. Marketing lives in MAP.

It’s time to combine our worlds and our goals by integrating CRM and marketing automation software. Here are some benefits of integration that will better both departments:

Eager to learn more about the benefits of integration? We have additional tips as well as best practices to get your own sales and marketing teams integrated and communicating in Salesfusion’s latest B2Best Practice, Marketing Automation and CRM Integration. Click here to download your copy!