One of the biggest challenges in event marketing is that registration and attendee data often exist outside of core marketing and CRM platforms. Integrating the appropriate event marketing tools can make event execution, reporting and analysis less cumbersome.

Marketing automation integrates all key event management functions into one marketing platform and then seamlessly integrates event registration and attendee information directly into your CRM. Your sales team will have more visibility into which of their leads have registered for and attended your events.

This also makes tracking event ROI simple. You can easily track leads captured at events and which ones converted to paying customers. You can also quickly calculate the revenue generated by each closed deal.

Event Management Highlights