Today’s consumers are savvy. They do much of their own product research online, educating themselves on every version of your solution in the marketplace. This is why it’s so important to surface your resources in the right places and give prospects a reason to engage with you. Inbound marketing helps you use content to reach new prospects, create awareness of your solution/company and draw them into your funnel so you can nurture them from prospects to paying customers over time. This infographic delivers data and insights to get you thinking about how to enhance your inbound marketing efforts.