Your buyers are savvy. They know how to access educational content and they know how to filter through the Internet’s noise. They know what they want, they know what they need, and they know when they’re being sold to. You can’t fool these guys.
Inbound marketing refers to marketing activities that bring people into your website, rather than going out to get a prospect’s attention. It gets your customers’ attention and draws interest to your tools and services through engaging content.
Inbound marketing requires a detailed content calendar in order to be executed successfully. You can’t inconsistently post random thoughts and hope to generate followers. Of course, you don’t have to post original content every day, but you can at least engage your audience on social media. Content that requires more planning, such as SEO, blogging, and email campaigns, should follow a consistent weekly or monthly schedule.
It’s important to publish your resources across channels and enable prospects to come to you. That is what inbound marketing is all about – bringing leads in to read your content rather than shoving your messaging out.
Inbound marketing is everything. Check out these statistics to see the advantages companies have seen after implementation:
- Leads attracted through inbound marketing initiatives cost 61 percent less and are, on average, 6x more likely to become customers (Weidert Group).
- 87 percent of inbound marketing takes place on social media (Digital Doughnut).
- LinkedIn is the most effective social media platform for B2B inbound marketing (Content Marketing Institute).
These stats are only the tip of the iceberg. Click here to download our latest infographic and learn even more inbound marketing facts and statistics.