Small businesses have plenty of challenges to overcome. They have fewer employees to balance workloads, smaller budgets to manage, and countless hoops to jump through – all while trying to keep up with the big boys.
With all of that to deal with, who even has the time to stress about small business marketing software?
Too many marketers in this situation, who are probably also balancing sales and customer service responsibilities, resort to implementing a free marketing software. Sure, the price may be right, but the capabilities probably won’t meet your standards. Don’t jump into managing a software too quickly – there are plenty of marketing strategies you can adopt as you build your brand.
Instead of investing in marketing software applications that you can’t wait to kick to the curb, try these easy-to-implement tips before committing to a marketing software for your small business:
- Define your brand and stick to it: While it seems we’re starting off on a philosophical foot, no B2B marketing software will help you define the message and tone you want to convey to your audience. Design email, website, and social templates with consistent colors, logos, and layouts. This makes your brand recognizable to your email recipients and social followers and recognition lays the foundation for trust.
- Stay up to date on spam laws: No matter what type of marketing software company you work with, whether it be a powerful automation tool or a just bulk email provider, you will have to comply with international spam laws. They’re constantly changing and vary from country to country. Brush up on the CAN-SPAM Act and remember, only send bulk emails to those who have requested to be on your mailing list. Include clear unsubscribe links in every correspondence and remind recipients how you got their information.
- Design content that’s easily accessible and shareable: Even with a tiny marketing team, you must still write and publish content to your company website. Then, implement inbound efforts to bring your audience to your page. Link your blog posts, infographics, videos, and industry news to your tweets, Facebook status, LinkedIn updates, and Pinterest boards. Increase follower engagement and shares by clearly specifying the actions you want your audience to take – Share this article! Like this page! Add your thoughts below!
Of course, once your small business begins to turn a profit and grow in size, your marketing department will also grow in needs. Once you have the budget to successfully execute a marketing software, you can automate your previously manual processes such as lead scoring, website tracking, and various nurture campaigns.