In this webinar, Salesfusion, becoming Sugar Market, and Greentech Media talk about how to optimize lead management with marketing automation to empower sales. Greentech Media also offers insight into how it leverages Salesfusion and its integration with Salesforce to drive more leads and generate greater revenue.
- How technology can help you align your sales and marketing processes
- An overview of marketing automation and how it works with CRM
- Solutions to the challenges Greentech Media faced prior to integrating Salesforce with marketing automation
- Ways to empower sales with real-time lead intelligence
- How Salesfusion and Salesforce work together to optimize lead generation and management
About the Presenter:
Kevin Miller, VP Solution Strategy, Salesfusion
Kevin Miller is a 23-year veteran of marketing services, marketing technology, and marketing software. Miller has been a thought leader in the B2B marketing automation space since its inception.