The best business marketing software solutions combine CRM, email, and content marketing integrations on an online platform. We’re past the point where B2B marketers can pick and choose which areas they want to focus on. You need them all. The leaders in your industry have them all, your competitors have them all, and the small businesses coming up through the ranks have them all.
Here are four marketing software must-haves to conquer your marketing strategy:
- Direct email marketing software: Email isn’t dead. How many emails do you get everyday? Have you seen that number go down? No, neither have I. What has changed is how we email. Instead of mass-blasting everyone, segment your recipients and tailor your messaging to each group – whether it be by industry, region, or website activity. Make sure your marketing tool integrates with your CRM system so you have access to your entire database. Continue to monitor click through rates and activity, altering send times, layout, content, and segmentations according to software stats.
- Event marketing software: Whether online-based webinars or live, in-person conferences, events give you a unique opportunity to directly engage with your customers – and for them to engage with each other. When it comes to event planning, the devil is in the details. Make sure your marketing software aids you in managing your segmented invitations, follow ups, and reminder emails, manage check-ins for live events, and sync with third party webinar tools for online webinars. And remember, sometimes the most important steps come after an event, so be diligent about analyzing post-event reports and collecting leads.
- Cloud marketing software: Ah, the mythical cloud – this term encompasses all of a company’s online marketing efforts. CMOs are investing more money in marketing softwares that integrate every aspect of their digital preference including, but not limited to, CRM data, email templates, branding, social profiles, web pages, and digital ads. That’s a lot to keep up with, but integrating these independent entities into one system will save you hours of weekly data comparison.
- Website marketing software: Your website is your bread and butter. It should be the epicenter of your marketing efforts – email, social, events, everything, should exist to bring your audience back to your website. Of course, I’m not just talking about your homepage. Sure, its important that your homepage welcome website visitors and present your tone and culture, but we need to worry about the more meatier pages, like pricing, product demos, blogs, and resources. Your marketing software should be equipped with a variety of website tracking so you can monitor your hottest pages, what needs to be revamped, and score leads based on their activity.