Lead management provides the framework for tracking and managing prospective customers from when the lead is generated to the point it converts to a win. Following a lead’s engagement with your brand is critical to prioritizing prospects and delivering more qualified leads.
Join our VP of Solution Strategy, Kevin Miller, as he shares best practices to help you maximize lead effectiveness across both sales and marketing. During this webinar, we’ll also explore how effective lead management allows you to improve a lead’s experience with your brand, increase sales efficiency and decrease marketing costs.
Covered in the webinar:
- Components of lead management
- Lead scoring best practices
- Lead nurturing and remarket campaigns