You are your website. When potential buyers are searching the vast, seemingly endless corners of the Internet, your website is going to be what makes or breaks the deal.
Professionals with a successful B2B marketing website, meet the needs of their visitors while standing out as a leader in their industry. This is done by capturing visitors’ attention with your logo, branding, and simple explanations of your product and culture – showing them both what they need to see (product) and what they want to see (culture).
Finally, executives are beginning to understand the importance of B2B marketing online and investing bigger chunks of the marketing budget to website design. Check out our list of B2B marketing tips to ensure your website is an effective lead generation and nurture tool:
- Define your requirements: Brainstorm everything you’d want in your website as if you were a buyer searching for your product or service. The best B2B marketing websites offer a mix of easily accessible information, such as blog posts and pricing pages, alongside form-blocked assets like recorded webinars and eBooks.
- Create a B2B marketing plan template: Before you start drafting the copy for your website, build the foundation. How many pages will you create? Would you rather have fewer, longer pages or more, shorter pages? What will your layout look like? Will it be consistent across the site or vary from page to page?
- Show them the culture they crave: In modern B2B marketing, everyone wants to know about the people behind the scenes. Include an About Us, Our Mission, FAQs, and other informative pages to humanize your company. Also, clearly make your phone number, email address and additional contact information across every page, so anyone and everyone interested can contact you without hassle.
- Constantly update your content: Your website’s content governs everything. Constantly updating and adding content, especially on your blog and news pages, ensures that website visitors will subscribe to updates or keeping returning organically. Even update your design and descriptions at least once per quarter.
Whatever your online B2B marketing strategy turns out to be – fill a niche in your industry, don’t just blindly copy your competitors. Stand out with a unique design, an awesome mobile site, interactive pages, or whatever else you can think of.