How much would your organization benefit from integrating sales and marketing technology? It seems intuitive that aligning the sales and marketing functions in an organization makes good business sense. The assumption is that well-aligned sales and marketing teams will produce better results. How much better? Demand Metric conducted this study to find out. It surveyed over 500 people to find out just how much alignment impacts revenue in businesses.

This study explores how varying degrees of sales and marketing alignment impacts revenue achievement. It analyzes the financial impact of department alignment, organizational structure and technology integration on revenue generation.