It is no secret that there is an overabundance of marketing technology available today. The ChiefMarTec marketing technology landscape is enough to make anyone’s head spin. There is a tool for just about anything. All of these technologies can benefit marketers but with so many choices it can seem overwhelming to decide how to prioritize time and resources. In fact, the number of choices is so overwhelming that it has paralyzed some marketers into doing nothing. It just seems easier to stay the course with current processes even if they aren’t as efficient as the tools out there could make you.

And, the indecision created by the proliferation of solutions isn’t the only thing holding marketers back. Here are a few of the other reasons used for stalling and not moving forward with a selection.

So what’s holding you back?