This presentation offers insight from both Sugar Market, previously Salesfusion, and WebAttract on how to leverage webinars for lead generation. The presenters talk about important considerations for webinars and how to nurture event registrants into paying customers.
- How to get people to register
- How to get people to attend
- Best practices for webinar planning
- Leveraging webinars in lead generation and conversion
About the Presenter:
Kevin Miller, Vice President of Solution Strategy, Sugar Market
Kevin Miller is 23-year veteran of marketing services, marketing technology, and marketing software. Miller has been a thought leader in the B2B marketing automation space since its inception.