Personalized content is becoming increasingly important for marketers. Buyers demand it. They want you to know who they are and what they need at every stage during the buying process, and they want you to surface relevant content at the right time. Having a content marketing strategy in place can ensure your readers are getting what they expect.
Marketing automation can help you create a content marketing strategy that gives this level of personalization so you can achieve better results from your digital efforts. You can tailor messages and content to each individual based on their interests, engagement level and stage of the buying cycle. These programs can be set up to run automatically and triggered to start based on a prospect’s demographic characteristic, such as contact title; or behavior, such as newsletter signup.
It gives you the flexibility to deliver personalized communications to scale.
- Create customized content based on demographic, firmographic and behavioral data
- Manage different customer journeys targeted to each unique buyer persona
- Leverage microsites and custom landing pages, including PURLs
- Personalize sender information based on account management assignments