Bill Gates knew what he was talking about back in 1996 when he wrote Content is King. More than 10 years later, that theory reigns true now more than ever. But should content just be a one and done? The answer in short – definitely not! Check out this short video for a few content marketing quick tips and learn not only how to create content your audience will actually care about, but what to do when you’re done too.

Transcript of the Video

Quality content is a must in today’s world of B2B marketing. Unfortunately, content takes a lot of time, energy, and effort to produce.

And even when the effort is there, content that doesn’t connect is worthless.

So, how do you create content that your audience will actually care about? First of all, people don’t want advertising when it comes to content – they want info that is valuable to them today.

Looking to see what existing content your target audience is already interacting with can help you choose relevant topics. Just make sure that you have something new and meaningful to say on the topic of choice.

Be sure to tell a story and use imagery to keep your audience interested. I’d also suggest including third-party references. This is another way to help ensure you’re not establishing yourself as a selfish sales machine, but rather a trusted advisor.

Now that you have an awesome new piece of content you’re done! Right? Wrong.

You have to finish the drill. Content creation is really just the beginning of content marketing. Now you need to do the work to break through the noise and get the piece in front of your audience.

Use every outlet available to you, including social media, content syndication, media contacts, email promotions and, of course, your website.

Finally, keep an eye on your analytics. You don’t want to waste your time on dying topics or formats that aren’t registering with people, so look at what is performing well and prioritize your efforts.

They say content is king for a reason, so don’t let your efforts fall flat.

Cassie Ebinger, Marketing Concierge Manager