Timing is everything. It’s why school is out for summer, ice hockey is a winter sport, and we inhale coffee in the morning. Just like we don’t want to be caffeinated past midnight, we don’t want email recipients to receive your perfect content at an inconvenient hour.

Timing plays a crucial role in the success of your email marketing campaigns. It doesn’t matter how flawless your content is, how targeted your recipient group, or how in-demand your offer is – if you choose to share this information at 4am on Christmas morning, it probably won’t garner the engagement you were hoping for.

Anytime good content goes to waste, a CMO loses a piece of his or her soul. With the health of your department head in mind – when choosing an appropriate time to send your emails, pay attention to: