The Cleveland Cavaliers improve fan targeting and drive higher sales with marketing automation.

The Cleveland Cavaliers kicked off the 2013 NBA season with a new key player. Sugar Market, previously Salesfusion, was called to the court to help the Cavaliers reach their primary marketing goals – increase ticket sales and enhance fan experiences.

With the help of Sugar Market’s software and Client Success team, the Cavaliers are enhancing their market profitability and strengthening their sales pipeline. With a clear game plan, they are executing more campaigns while simultaneously reducing costs. Sugar Market helped them precisely measure ROI, analyze fans’ interests, and integrate those efforts with their customer database. These strategies have led to higher fan retention, increased merchandise sales, superior customer service, and cost effective renewals.

Hear more about their experience with Sugar Market by clicking on the play button.