IT Provider Improves MAP and SugarCRM® Integration and Saves Over $500 Per Quarter By Making the Switch to Salesfusion®

 

Goals

Cireson® was seeking to replace their marketing automation vendor, Hubspot, with a user-friendly solution that offered a more robust integration with Sugar, requiring no third-party tools and eliminating sync issues.

 

Obstacles

Cireson was using two third-party tools and still had to perform manual tasks to achieve communication between their CRM and MAP.

 

Results

Cireson eliminated sync issues and improved their marketing efforts with an improved integration between Sugar and Salesfusion, successfully saving over $500 per quarter. Cireson also benefited from Salesfusion’s user-friendly functionality, eliminating the need for coding-knowledge to create beautiful marketing assets.

When we saw the tight integration Salesfusion and SugarCRM had, transitioning to Salesfusion was a no brainer for us.”
—Julie Feller, Direct Marketing Manager, Cireson