Problem

  • No marketing team or tools in place
  • Lacked time and resources to increase marketing efforts
  • No technology to store customer data in one place

Solution

  • Salesfusion gives a central place to store all customer data
  • Salesfusion automates lead generation efforts and holds sales reps accountable
  • Salesfusion’s Managed Services team operates the solution for Cataract Steel

Results

  • Campaign launched with minimal effort from Cataract Steel
  • Tracking of lead engagement and interactions
  • 5 new opportunities created off the bat