Battleship was an integral  part of my childhood – nothing beats a board game where children can sink each other’s war ships! There was really no strategy involved, I would slap my plastic ships on the pegboard and, of course, try to cheat and move them as my opponent got closer to guessing their locations.

The winner was whichever sank all of their opponents first, by either avoiding my cheating tactic or not getting caught in the process.

We’ve taken one of your favorite games and adapted it for the marketing world.

Using content to move your target buyers through the funnel requires some strategic planning in order to capture and maintain their interest. Fill in the buyer cycle battleship board with links to your own applicable content to see how well equipped you are to engage buyers at every stage in their journey toward purchase.

Click here to download the worksheet.