All conferences have incredible key takeaways that leave attendees minds whirring with possibilities. 2019 Bullhorn’s Engage, hosted in Boston, was no different. The conference featured thoughtful and experienced experts, such as Tim Sanders of Deeper Media, Ursula Williams of Staffing Industry Analysts and of course, Art Papas of Bullhorn. Not only did attendees leave inspired, but also enabled with knowledge and insight into the modern landscape of the recruiting and staffing industry and how to innovatively get ahead of what is to come in the future.
As the only fully-fledged marketing automation solution present at the conference, we had a unique opportunity to introduce how solutions like ours are helping leading staffing and recruiting firms globally to place candidates faster and more effectively by utilizing the power of marketing, automation and analytics. Amidst the non-stop demos, we had the opportunity to take part in sessions and ruminate on the key takeaways from the conference…and what we found piqued our interest
- It’s about people
- You can’t opt out of technology
- There’s room for personalization and technology
A number of keynotes and sessions revolved around this one, core theme. It’s about people. Recruiting and staffing is a people-business, a business based on connection. It requires personalization, trust and emotional intelligence (shout out to Tim Sanders for an epic keynote.) This extends to being inclusive, understanding and empathetic.
Another notable element of the 3-day conference was the thematic presence of “innovation.” In keynotes such as Automation With a Human Touch, Scaling Your Business with Technology or Digital Transformation through Change Management: Overcoming Fear and Risk, industry experts reiterated that embracing the digital transformation isn’t something to opt out of when it comes to maintaining a competitive advantage and growing with the industry.
That brings us to our final conclusion. With speakers and sessions curating the two above ideas, there was one commonality in all of the sessions. It is possible to maintain personalization coupled with technology. Sessions like Scaling Business with Technology validated that technology plays a fundamental role in nurturing candidates and clients, enhancing the candidate experience and placing more effectively. In Automation with a Human Touch, panelists discussed how automation and technology create efficiencies, allowing recruiters and staffing firms to focus on the key, higher value task: creating relationships.
There’s no doubt that there seems to be a talent shortage – as demonstrated in Papas’ keynote itself. In fact, the unemployment rate is at a historic low and aside from a major recession, Papas believes the answer lies in automation. “It’s a real thing. It’s happening. Automation is having an impact. Robots aren’t taking over the planet… yet, but it’s real,” stated Papas. Papas went on to explain that automation creates the “liquidity” necessary to battle the talent shortage.
Yeehaw! Here we come, Austin, Texas
While automation and AI can’t replace the human side of recruiting and staffing, it’s necessary to embrace the power of those tools to continue growing your company for the next stage of innovation. Our team had a blast speaking to the value marketing automation can bring to staffing and recruiting with industry leaders. There were so many amazing takeaways regarding reskilling, corporate social responsibility, inclusion and integrity, candidate engagement and redeployment among the common themes above. We can’t wait to strap on our cowboy boots for 2020’s Bullhorn Engage in Austin Texas. We can already smell that mouthwatering Texan BBQ.