While it’s true that content is king, blogging is a crucial piece to the success of not just your content strategy, but your overall marketing efforts. In this short video, our Marketing Communications Manager discusses three blogging quick tips that will make your hours of blogging worthwhile.
After you watch this video, just remember – along with these three tips, the best approach to blogging is consistently producing quality content.
Transcript of the Video
By now, I’m sure you know how crucial blogging is to the success of your marketing strategy. Without it, your SEO will fall short. You’ll have less to promote across social media, fewer pages to generate inbound traffic, and no way to establish thought leadership with your audience.
So, let’s focus on three quick tips that will make your hours of blogging worthwhile.
First, know your target audience. And write for them. Whether it’s formal, casual or technical, the voice you develop for your blog should be consistent throughout, giving readers a clear insight into your personality.
Second, appearance matters. Using images throughout your post breaks up long pages of text and keeps things interesting for readers. But your readers aren’t the only ones that care about looks. Adding headers and bulleted lists are visually appealing for search engines too and give them a better understanding of your message.
Finally, according to Moz reports, the sweet spot for post length is somewhere between 1,800 and 3,000 words for higher SEO rankings. But as marketers, we’re expected to crank out content like it’s our job – literally. And when content isn’t your only job, it’s hard to reach max capacity. So we suggest shooting for at least 1,000 or more words.
Before you write your next blog post, use these tips and remember that at the end of the day, the best approach to blogging is consistently producing quality content.
Shannon Matthews, Marketing Communications Manager