Attracting new leads and nurturing them with the right content to push them down the funnel is a lot easier when you know what kinds of visitors are coming to your site. It’s also important to understand what type of content appeals to your target buyers. This can help you invest in the right type of resources.

Website visitor tracking can help you uncover how visitors engage with your content, where they spend the most time and, most importantly, which companies are visiting you. This guide offers insight into how this works and how to leverage it to feed your funnel.

What’s covered:

  • How website visitor tracking works and why it’s valuable
  • How to leverage website visitor data in your marketing plans
  • Ways to uncover potential prospects for your sales team
  • How this differs from traditional website analytics