If you’re new to B2B social marketing, or just need to review the basics, this guide offers insight into how to leverage social in your overall marketing mix. It offers an overview of the best channels for your business, usage tips and interesting research to help guide your strategy.

What’s covered:

  • Social platforms with proven staying power
  • Using social media as a promotional channel
  • Keeping the conversation going
  • Incorporating social into your overall strategy and plan