An event’s success depends on more than just good booth placement or an insightful PowerPoint. Marketers have to drive attendance, create compelling offers, and design a tailored follow-up process for pushing leads through the funnel. Marketing automation technology is the best tool for transforming contacts acquired at events into quality leads, and then into paying customers. This guide explores how to best leverage marketing automation for successful event marketing.

What’s covered:

  • Tips for extending lead engagement before and after an event using marketing automation
  • Ideas for building better relationships through both online and in-person events
  • Industry stats on the effectiveness of events in B2B marketing