It’s the age-old problem: sales and marketing don’t work well together. Marketing thinks sales isn’t following up with the leads they generate. Sales thinks marketing doesn’t drive enough quality leads. What can alleviate the misalignment between the two teams? A marketing automation platform that’s well-integrated with the sales CRM. This guide will walk you through why system integration is important, how it works and best practice tips.
- Why you should integrate your CRM with marketing automation.
- What to look for when choosing a marketing automation platform.
- Steps for aligning sales and marketing around the technology.