In today’s business environment, the success of your company and product depends on the relationship between the sales and marketing departments. Across industries, there is often a rivalry between these teams. Marketing thinks sales doesn’t appreciate the leads sitting in their laps. On the other hand, sales thinks marketing generates poor quality leads.
Though this issue may be common, there is a relatively simple solution that many companies are starting to implement with success: marketing automation. This eBook offers three simple steps to reach sales and marketing alignment with the help of marketing automation.
- How to establish company-wide lead generation definitions
- Ways to automate email campaigns and refine follow-up efforts
- Creating collaboration between departments with a shared lead management process