This deep-dive webinar will explain what every B2B marketer needs to know about executing successful email marketing programs. The email game has changed dramatically and if you’re not adapting to new buyer cycles and leveraging modern messaging techniques, your email messages will fall on deaf ears.
- The current state of b2b email marketing
- How to implement next generation nurture programs
- Behavioral-based targeting versus location-based
- Developing the right content to drive response and conversion
- How to integrate sales into your email marketing programs
About the Presenter:
Kevin Miller, VP Solution Strategy, Sugar Market, previously Sugar Market
Kevin Miller is a 23-year veteran of the marketing services and marketing technology industries. Kevin has been a thought leader in the B2B marketing automation space since its inception, and an influential leader at Sugar Market.