You might think that marketing and sales alignment only applies to lead generation. You might think that passing nurtured leads from the marketing department to the sales department is the only time these two groups interact. You might think that department can be successful while maintaining independence from the other.

You might be wrong.

Your company must integrate your marketing and sales departments in order to be a viable competitor in your industry. No matter the industry. Both departments want to see growth and revenue increases, right? To achieve the same goals they must build each other up instead of tearing each other down.

Check out these alignment points your company must implement in order to be successful:

And that’s not all! Download Salesfusion’s Identifying Alignment Points document to learn more areas of your business that will benefit from marketing and sales alignment.