Ah, Twitter. In just 140 characters we’re able to express our thoughts and opinions, likes and dislikes, or, my personal favorite, uninhibited social commentary.
Twitter began with humble intentions – to serve as an easily accessible microblog where users could interact based on their common interests (hence the creation of #hashtags). Since its inception in March 2006, Twitter has become one of the world’s most successful startups and stands strong as one of the top 10 most visited websites.
It was only a matter of time before those darn marketers got their hands on it for social media marketing. In modern B2B marketing, Twitter is an essential source of lead generation, content marketing, and customer interaction. Check out Salesfusion’s latest infographic for more stats, facts, and cute little birdies detailing how Twitter has revolutionized digital marketing: