Twitter is a great platform to leverage for top-of-the-funnel growth. It can help you extend your brand, raise awareness and capture new contacts. The key to success with twitter is how you use it within the context of your overall marketing strategy. Are you driving traffic to educational content? Are you using it to promote event registration? There are a number of considerations to make when you engage Twitter for B2B marketing. This infographic offers tips, tricks and insight into how you can effectively leverage this social channel in your marketing mix.