Educational Software Provider Maximizes Marketing Efforts by Transitioning to Salesfusion After Seeking Better Support

Goals

Acrobatiq was seeking a solution with a focus on growing businesses with a strong emphasis on customer experience after being sorely letdown by Marketo’s support team.

Obstacles

Acrobatiq was in need of a sophisticated solution that was solely focused on the mid-sized market and would allow them to transition three years worth of marketing assets.

Results

Acrobatiq was able to customize workflows, transition all marketing assets successfully and even launched a successful webinar series with nearly 50% attendance. With the significant cut to workload due to automated tasks, the team was able to focus their efforts on strategy and messaging.