Did you know that you really don’t have to wait half an hour before getting into the pool after eating? Or that goldfish actually have memories longer than three seconds? The number of widely held beliefs that are actually just myths might surprise you.
If your mind is racing about what other myths have led you astray, we get it — we were surprised at first too! Fortunately, we can set your mind at ease by debunking seven other common myths, all of which concern managed services.
A Quick Note on the Rise of Managed Services
Also known as Do It For Me services, managed services have made a big splash over the past year. In a nutshell, these are services technology vendors offer to help businesses make the most of their solutions and manage the related activities. Think of it like augmenting your team with an expert who can help drive better results.
The benefits of managed services for marketing automation typically include greater ROI and growth, which can ultimately help earn marketing a seat at the executive table, making these offerings a great option for teams who need the extra manpower and/or expertise.
Mythbusting: The Truth About 7 Common Managed Services Misconceptions
If managed services for marketing automation offer so many benefits, why aren’t more companies going down this route? Unfortunately, managed services have gotten a bad rap over the years due to several commonly held beliefs that are nothing more than myths.
What’s the truth when it comes to managed services? We’re debunking seven of the most common myths:
Myth #1: Technology alone is the key to success
In the digital age, it’s no surprise that many of us think technology itself is the key to success, but as it turns out, this couldn’t be further from the truth. While there’s no doubt that the technology can make a difference, it’s only one piece of the bigger picture. Success also depends on developing the right strategy, creating relevant and engaging content to fuel campaigns, building processes to use the technology and having a skilled team to handle it all.
Without all of those other components in place, the technology is not anywhere near as powerful. Enlisting the help of seasoned experts via managed services can help make sure you check off all the boxes and use the technology in the right way to achieve the desired results.
Myth #2: Managed services cost too much
When you’re paying for the time and expertise of experienced professionals, the price tag is not going to be small. But you can’t just look at price alone — you also need to look at what you get in return. When it comes to managed services that allow you to execute marketing automation at an expert level, the ROI definitely warrants the cost.
Additionally, managed services may not be as costly as they seem at first. Consider this: If you were to hire for the same type of role in house, you would need to account for a salary for at least one employee (as well as the other benefits that employees receive and recruiting costs) and any initial and ongoing training requirements — all of which add up quickly.
Myth #3: We’ll fall out of the loop
If an external team helps execute your marketing campaigns, won’t your own team fall out of the loop? It’s an understandable concern, but one that can easily be proven wrong.
Managed services providers need to collaborate closely with your team in order to understand your strategies, goals, activities and your business as a whole. Because of this collaborative relationship, your team contributes to every campaign you run, even if the managed services team is involved, and both teams always maintain an open line of communication.
Myth #4: We don’t need anyone in-house
Since a managed services team can help with marketing automation activities like nurture campaigns, lead scoring, events, A/B testing, campaign reports and more, you don’t need anyone contributing to those efforts in-house, right? Wrong.
As noted in Myth #3, managed services is a collaborative effort, which means those external resources augment your team, not eradicate it. For example, a managed services team might help decrease the workload for your employees and/or add expertise to your efforts when it comes to developing strategies and executing them in the marketing automation system. So while managed services can allow you to do more with a smaller team and eliminate some in-house needs, you still need internal marketing resources.
Myth #5: Managed services providers don’t care about my business
No one will care about your business the way you do, there’s no denying that, but that doesn’t mean that managed services providers don’t care about how your business is doing.
First, managed services providers are resources who have dedicated their careers to a special area of expertise, meaning they care about doing it well. Second, their success at work and the success of their business depends on the results that you see, meaning it’s in their best interest to care quite a lot.
Myth #6: We can do it on our own
Of course you can implement the technology, develop strategies, run campaigns and do everything else on your own. And for some businesses that approach works at well. But for others, managed services can make all the difference.
Doing it on your own versus working with a managed services provider is akin to going to the gym on your own versus working with a personal trainer. Just like a personal trainer gives you a reason to go to the gym and helps you make the most of your time there to see the best possible results, a managed services provider can help you find new ways to use the technology and ensure you get the most value out of the system to drive your objectives forward.
Myth #7: We’re too small
Surprisingly, one of the most common objections to engaging in managed services is company size, as many businesses think they’re too small to bring on this type of partner. But as it turns out, that’s exactly who managed services can benefit the most.
Large enterprises can afford to hire dedicated staff to manage their marketing automation program, which often makes the extra support and expertise provided by managed services unnecessary. Small and mid-market companies, on the other hand, who face limitations around budget, bandwidth and expertise can benefit significantly from that support. With managed services, small teams can ease bandwidth and expertise constraints by outsourcing the tactical management of the system and execute at scale without having to hire expensive resources in-house.
Change How You Think About Managed Services
The truth is, managed services can provide enormous value, but too many marketing teams leave this value on the table because of common misconceptions about what managed services entail, the ROI they can provide and who they can benefit. The bottom line? It’s time to change how we think — and use — managed services in order to stop leaving all of that value behind.