By now you probably already know how paramount blogging is to your marketing strategy’s success. Without it, your SEO will fall short, you won’t have anything to promote across social media channels, you’ll have fewer pages to generate inbound traffic and you won’t have a way to establish trust and thought leadership with your audience. So hopefully you’re already blogging. But are you doing it right? Or could you be doing a better job? After reading the six tricks for a better blog we’ve put together in this post, you’ll be on your way down the road to producing quality content and more of it.
Better your Blog with these 6 Tricks
- Know your target audience and write for them.
Developing a voice for your blog and content overall is extremely important. Whether it’s formal, chatty or more on the witty side, it doesn’t matter as long as it’s consistent. Your audience (aka your loyal readers and fans) will continue to come back because they enjoy your style and find your content beneficial. It’s also necessary to write to educate, not for a hard sales pitch. Scrolling through the Sugar Market, previously Salesfusion, blog, you can see most of our writing consists of tips, tricks and best practices for marketers. We leave the technical stuff for the developers and the sales pitches for the sales team.
- Appearance matters too.
Have you ever gone on a first date in sweatpants? No, probably not (but if you have, there’s no judgement here)! We hate to sound shallow but appearance actually does matter. And not just the first time someone comes across your blog … but every time after that. Your readers aren’t the only ones that care about appearance. Search engines also need to be able to quickly understand what your blog is about. A few appearance tips to keep in mind are:
- Make sure your blog is easy on the eyes. That means easy to read and easily scrollable.
- Add subheaders and bold text for key points. Having neatly organized content helps readers and search engines understand what your post is about.
- Be visual. We all like images so add them where they make sense.
- Add bullets to break up content when it makes sense. Bulleted or numbered lists are so much easier to scroll through and quickly scan, especially on a mobile device.
- Keep length in mind, but don’t stress too much.
There is a ton of debate about blog post length. So what exactly is the sweet spot? Well, it truly depends. We believe that getting your point across in a well thought out format is the best way to approach blogging, or most content creation for that matter. However, if you want the “best practices” version, here it is – Moz reports that posts between 1,800 and 3,000 words are ideal. But wait …
That’s a lot of writing, especially when you’re expected to crank out content like it’s your job, literally. As marketers, content usually isn’t our only job. So for length, we suggest shooting for a minimum of 600-900 words of well organized, quality content.
- Wrap it up.
Come full circle and and conclude your blog post at the end. Summarize your main points to remind your audience of the key takeaways from your post. Also add a call-to-action where it makes sense. Invite them to subscribe to your blog if you have a subscription program or lead them to another relevant post.
- Be smart about SEO.
Content may be king, but with over 400,000,000 search queries per minute, how do your know your content is getting noticed? Search engine optimization (SEO). Here are a few SEO best practices for your next blog post:
- Identify and prioritize your industry’s target keywords and sprinkle them naturally throughout your copy.
- Try to add a keyword in the title and first paragraph. Don’t force it if it’s not making sense but search engines love to see keywords right off the bat.
- Link wisely. Backlinks from external sources and adding relevant, internal links throughout your post help boost your authority.
- Always measure your results.
As with any strategy, always measure your results. Measure visitor tracking and time spent on each post, leads that originate from your blog, subscribers if that’s a feature you have, track your inbound links (this is when another website links to a page on your website), pay attention to social media shares and finally, measure your SEO successes.
So there you have it, six tricks for a better blog. If you’ve mastered the steps above, then it’s time to check out our template library and learn more about writing how-to blogs, meta descriptions, optimized content, etc. Content marketing is on the rise and doesn’t appear to be dying down anytime soon. A blog is just one of the many resources that should be prominent in your content strategy.