Your B2B sales department is focused on one thing: converting qualified leads into paying customers. In order for them to do this, they needs leads. This is where an effective lead management process becomes critical.

Implementing this kind of process is the first step in organizing your buyers’ journey and aligning the efforts of sales with marketing. It will give both teams visibility into what each is doing, align workflows and unite them to work towards a common revenue goal.

As you define this process, make sure it includes the following steps:

Lead management can be extremely complicated without the proper structure and organization. Click here to learn more about Sugar Market’s marketing automation technology solution.

Article first Appeared on ClickZ.