As we approach the end of the first quarter, it’s exciting to see some of the 2016 marketing predictions and trends from the top B2B marketers—including what our own CMO, Malinda Wilkinson shared—start to unfold. And while predictions vary across the board from personalization and disruptive marketing tools to brand engagement and sharing, there’s a lot to learn from the marketing insights.
Our CMO’s tip in the article was: “Slow down and take the time you need to properly evaluate marketing and sales processes before implementing new tools like marketing automation. CMOs are under an enormous amount of pressure to continuously deliver tangible results in real-time, but without properly vetting existing processes they’ll never understand what’s broken. Automating ineffective tactics just expedites poor results.”
You can also check out all the marketing strategies savvy tech marketers are incorporating this year here.