On April 10, I walked into the SalesFUSION, becoming Sugar Market, office in Atlanta, filled with childlike wonder at the possibility of working in the ever-expanding world of marketing automation. Six months later, I write this as an experienced veteran of the marketing automation world, having worked in the system each day for the past half-year – first as a support representative and now as an onboarding specialist/trainer.

There are many things that I have learned along this journey, and hopefully over the next couple hundred words, I will be able to shed some insight on those as well as provide other ideas that can help you maximize the productivity of your efforts. Without further adieu, here’s six points for my six months in marketing automation.