Today, the only way to hire efficiently is with marketing automation that integrates with your existing ATS or CRM. Sugar Market’s native integration with Bullhorn, Jobscience, Talent Rover and Salesforce CRMs equips you with visibility
into candidate and client journeys, helping you zero in on the most qualified talent so you can stop searching and start hiring.
Sugar Market marketing automation platform allows you to effectively place candidates. Send personalized emails at scale, use templates or intuitive builders to quickly create forms and pages and measure every engagement.
Understand who engages with your website, emails and social posts.
Surface the right candidates at the right time to personalize at scale.
Supercharge your CRM or ATS and quickly place your base.
Leverage reporting and achieve ROI with a single full-time placement.
— Andrea P, VP of Marketing, Davis Companies
— Serafim M, Sr. VP, Corporate Development, Clarity Consultants
— Kristen M, Marketing Manager, Kyloe Partners
86% of the most qualified candidates for open positions are already employed and not actively seeking a new position.
The talent shortage is increasing the importance of timing and candidate experiences, with top candidates being hired in 10 days or less. To combat this, leading recruiting and staffing firms are turning to marketing automation tools, like Sugar Market, to get visibility into engagement and to automate manual tasks.
Marketing automation helps you qualify candidates and clients by effectively driving engagement with them, tracking your campaign performance and analyzing results all in one place. With marketing automation, you can send tailored and personalized emails at scale… automatically.
There is a lot of noise around AI, automation and recruitment technology. Cutting through buzz words to understand which technology addresses needs can be deafening.
With marketing automation, you have all of the functionality you need in one place. Drive clients and candidates to landing pages and forms that can be created in minutes, where you can collect their contact information, use tracking to understand their intent, and automatically send them highly targeted emails at scale.
Despite the belief that automation lessens the human element, the visibility that marketing technology provides helps recruiters understand behavior to be more human than ever.
For example, if David A is searching for an IT job in Austin, Texas, he will likely turn to the internet first. A marketing automation tool can help get him to your site instead of a competitor’s, then you can offer him valuable information—like interview tips—and request his contact information so you can email content to him. Once he fills out a form (which can be created in minutes with marketing automation), your technology will automatically track any of his engagement with your website, social media profiles and emails. You can also send him emails based on this activity so he’s constantly engaging with your brand and so you’re the first person he remembers when he’s ready for a career change.
While you’re interviewing or placing top talent at scale, your marketing automation platform is doing the manual work of finding the right candidates and proactively alerting recruiters and salespeople when someone is ready to make a career move.
Sugar Market can prove ROI with a single long term placement. 75% of marketers investing in marketing automation see ROI within their first year. It’s a worthwhile investment that pays for itself and maximizes the value of your existing CRM investment.