Marketing Automation for Recruiting and Staffing

For recruiters and staffing firms, timing is everything. Finding the most qualified candidate to hire means success for you. However, that seems easier said than done. In fact, it may even be impossible to do efficiently without the help of marketing technology. Sugar Market, previously Salesfusion, is a marketing automation platform that integrates with Bullhorn CRM and gives recruiters more visibility into candidate engagement.

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Achieve Better Timing with Greater Visibility

Using Sugar Market, recruiters can segment prospects within their CRM platform based on preferences, skills, job status, interest and more to send more personalized emails without the personal effort. Sugar Market gives you the flexibility to send an email based on a specific event or enroll new candidates in pre-built marketing nurtures to keep your brand top of mind. Candidate journey tracking allows you to understand who is actively exploring opportunities and who is passively searching for positions. Set custom alerts when inactive contacts become active or when candidates open and click your emails.


Native Recruitment CRM Integrations

Sugar Market is the only full-featured marketing automation software that integrates with Bullhorn, Talent Rover, and Jobscience CRMs. Keep recruiters and frontline sales teams on the the same page with marketing to better understand what is working best to attract the most qualified candidate and clients.

  • Out-of-the-box integrations are fully supported and developed in-house
  • Intuitive iFrame shows candidate and client engagement
  • Two-way sync of key of information on all leads, contacts, candidates and opportunities

Learn about the CRM integration →

The Value of Visibility

Lead Scoring Summary

Stop wasting time manually searching through your database and social profiles when you can have visibility into who to reach out to and when. Knowing when to connect with prospects allows you to focus your efforts on tailoring experiences for qualified candidates. This ultimately empowers you to get more out of the talent pool, recruiters, and your existing CRM. Gain the value of visibility and get time on your side with Sugar Market.


Why Recruiters Need Marketing Automation

Recruiters and staffing firms who work to further develop their employment brand and enhance their marketing strategies will gain a competitive edge in placing candidates faster and
retaining clients longer. Sugar Market makes it easy to create recruitment marketing campaigns that convert by providing access to drag-and-drop builders for emails, landing pages, and forms, and the option to use existing templates for even faster campaign creation. Leverage marketing automation for ongoing nurturing and deeper insight into job seekers behavior.

Interested in learning more about how marketing can help recruiters and staffing firms?
Watch our webinar with Kyloe Partners →

Sugar Market brings a really easy way for recruiters to look really good by using their marketing team’s skills. From creating a mailing list, creating emails, create a landing page and seeing enquiries coming- it’s so easy.
–Raymond Pennie, Co-Founder and Director, Kyloe Partners
See Sugar Market in Action Request a Demo