ATLANTA, GA– June 25, 2015 – Salesfusion, the leading provider of marketing automation technology for small and mid-sized businesses, has simplified lead outreach for Realityworks.
The global provider of experiential learning tools for schools, social services and career training recently adopted Sugar Market to generate top of mind awareness and conversions through its lengthy sales cycles.
Emily Kuhn, Realityworks marketing automation specialist, spent her first day with Realityworks at Sugar Market University, a two-day training program on how to leverage Sugar Market’s marketing automation platform. According to Kuhn, “Spending my first day of work at Sugar Market University was empowering. I left thinking, ‘Wow, you can do a lot with this tool!’ I was excited to get started.”
With Sugar Market’s nurture capabilities, Realityworks has steadily dripped content like white papers to leads in the buying cycle. These drip campaigns have allowed the organization to remain present in the minds of prospects. The content distribution features are supplemented with advanced reporting, allowing the Realityworks marketing team to analyze performance at a higher level.
“We use Sugar Market to track engagement for every single campaign. The platform integrates with our CRM, so the data flows over and allows us to follow lead progression through the pipeline,” said Kuhn.
Prospect follow-up performance has improved as well, as Sugar Market has automated the journey from information-capture to outreach. Lead scoring allows the marketing team to easily qualify leads based on engagement, indicating when a lead becomes sales-ready.
“Sugar Market enables us to score leads based on multiple activities. Automating this process has helped us streamline and prioritize our outreach. We’ve seen more lead conversions as a result,” said Kuhn.
In addition to increased response rates through nurture marketing and personalized landing pages, Realityworks now has visibility into which of its assets best influences lead conversion. Sugar Market’s built-in reporting dashboards and A/B testing functionality help Realityworks more accurately track its successes.
“B2B companies, like Realityworks, must find more efficient ways to reach, nurture and convert prospective buyers into loyal customers. Sugar Market’s platform can help them accomplish this so they can scale their lead management and conversion process to drive greater revenue.” said Carol O’Kelley, CEO of Sugar Market.
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About Sugar Market
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Sugar Market stands out among cloud-based marketing automation vendors for its superior lead nurture and engagement marketing capabilities. Sugar Market provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor CRM, Sugar, Salesforce, and Sage. For more information visit www.salesfusion.com or on Twitter @salesfusion.
About Realityworks, Inc.
Established 20 years ago to better address teen pregnancy prevention, parenting skills, child abuse and neglect through educational products, Realityworks, Inc. is dedicated to creating experiential learning tools that engage students while improving the human condition. Most famous for their RealCare® Baby infant simulator (formerly known as Baby Think it Over® or BTIO), Realityworks has developed several other programs over the last decade that address career preparation areas, like RealCareer® Welding Solutions for welding education and training. With products in 62 percent of U.S. school districts and programs in more than 90 countries around the world, Realityworks has made a worldwide impact. For more information, visit www.realityworks.com, or call toll-free 800-830-1416.