Atlanta, Georgia — October 1, 2013 — SalesFUSION has released details of a new partner program that will reward its top-performing VARs and consulting partners with an industry-best share of revenue on recurring fees from new-client engagements. Also as part of the program, SalesFUSION has agreed to deliver extensive training to partners on the SalesFUSION cloud marketing automation solution, and to provide resellers and consultants with unprecedented support as part of a multi-million dollar commitment to building and supporting its channel.

According to Sirius Decisions, B2B organizations with tightly aligned sales and marketing operations achieved 24% faster growth and 27% faster profit growth over a three year period. By partnering with SalesFUSION, channel companies can offer clients the most complete cloud marketing automation solution, including pre-built connectors to Microsoft Dynamics CRM, SugarCRM,, Sage CRM and Infor. These integrations fuel deeper sales and marketing alignment, and vastly improve the CRM experience for B2B organizations.

“We have benefited tremendously from the SalesFUSION Partner Program,” said Erik Tavenner, Senior CRM Consultant for Plus Consulting. “Plus Consulting is a leader in providing value-added consulting services to a variety of CRM platforms, including SugarCRM, Infor and Microsoft Dynamics CRM. SalesFUSION was a natural complement to our CRM clients and the power of its application combined with partner training, support and co-marketing opportunities make it one of the most partner-friendly programs we have ever seen.”

Going forward, all SalesFUSION partners will have access to a refreshed online partner resource center, as well as opportunities to participate in co-branded demand generation activities with SalesFUSION. SalesFUSION has also implemented a complete partner onboarding initiative focused on CRM/marketing automation software best practices, and tools for developing a services practice based on key business processes, such as lead scoring and lead management; more information about the new partner program is available here.

“The primary goal of the partner program is helping our clients achieve greater alignment and better results from their sales and marketing activities,” said Bentley Hines, vice president of channels for SalesFUSION. “Because we offer the marketing automation industry’s deepest integrations to CRM systems, establishing stronger ties to VARs and consulting firms focused on delivering value through CRM systems makes perfect sense. The commissions partners will earn on monthly client revenues will be substantial, but the real opportunity for partners will be in developing traditional professional services engagements around processes that intersect marketing and sales. We think our new program and unique revenue-sharing model will attract even more interest from the partner community.”


About SalesFUSION

SalesFUSION is the #1 platform for improving how companies attract, engage and close new customers. Sales and marketing professionals worldwide use SalesFUSION to optimize the lead to revenue life cycle, by adding efficiency, scalability and predictability to each step in the process. Through innovation and unparalleled service, SalesFUSION is revolutionizing the way that businesses acquire new revenue.

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