ATLANTA December 3, 2015 – Salesfusion, a leading marketing automation platform for small and mid-sized businesses, and Oktopost, the B2B social media management platform, today announced the availability of integration between the two products. The combined solution allows marketing and sales to have full visibility to prospects’ behaviors across all marketing channels, utilize the social insights to further nurture leads and measure effectiveness of social campaigns.
According to B2B Marketing, 50 percent of marketers report that their number one challenge leveraging social media is tracking ROI. The combination of Oktopost and Sugar Market solves this challenge with an integrated solution that tracks conversions of Twitter’s 307 million active monthly users and 396 million LinkedIn members.
The integration of Sugar Market and Oktopost enables marketers to:
- Access and view a prospective customer’s social interactions in Sugar Market or the user’s CRM
- Score, segment and build lists based on social behavior
- Distribute marketing materials from the Sugar Market Asset Library or Landing pages via social posts
- Track conversions and attribute opportunities to social campaigns
“For many years businesses have recognized the need for social and invested resources in content creation and social media management,” said Patricia McParland, Senior VP Marketing from CreditRiskMonitor. “The challenge has been that marketers were previously limited to measuring success by web traffic and social engagement. With the integration of Sugar Market and Oktopost we will now have a complete solution that satisfies both our marketing automation and social media needs while giving us visibility and lead conversion data to measure effectiveness.”
In addition to providing analytics to identify which social media activities and channels drive results, the combined Sugar Market and Oktopost platform allows users to do both social publishing and social listening. Marketers can easily create and manage social campaigns to promote any type of content, expand their reach by publishing to multiple social networks and efficiently distribute posts across the social media editorial calendar automatically. The platform also identifies potential prospects and thought leaders by monitoring and tracking keywords, mentions, company pages and more, and provides a content curation engine that suggests content based on relevant topics.
“The integration of the Sugar Market and Oktopost platforms has transformed our social marketing program. Oktopost’s social inbox has eliminated the hassle of manually logging into each social network and, instead, automatically monitors and alerts us of any comments a post generated,” said Malinda Wilkinson, Chief Marketing Officer of Sugar Market. “We also use their advocacy board to serve up social posts for employees to promote via their own networks, which has dramatically improved our reach in an efficient way. The biggest advantage has been our ability to track website conversions that were driven by social and to gain a complete picture of all customer and prospect interactions regardless of channel.”
For more information on business-to-business social media best practices, please register for the Tips for Using Social Media in B2B Marketing webinar.
Oktopost is the first solution to establish the ROI of social media for B2B companies, bridging the gap between social media and lead generation. Oktopost delivers the true business value from social media, generating new sales and integrates marketing and sales in today’s social-centric marketplace.
Salesfusion offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective marketing programs. Our platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns — including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. Sugar Market is built to work the way a marketer thinks with intuitive workflows, native integrations to the world’s best CRMs, and tactic- and campaign-level reporting. Appropriate for companies new to marketing technology and those with advanced requirements, Sugar Market is affordably priced and scales to support your growing business. Sugar Market is committed to putting technology to work for marketers.