Atlanta, GA – September 4, 2013Salesfusion, a rapidly growing marketing automation software provider has hired Christian Nahas as its new CEO, infusing the company with expanded leadership at a time when Sugar Market and the marketing automation software space are hitting their strides. Nahas joins Sugar Market from NCR where he was VP and GM of that organization’s SMB group. While at NCR, Nahas led the SMB division, tripling legacy business revenue and increasing profits fivefold. In addition, he drove NCR’s return to the small business market with NCR Silver, establishing the company as a market leader in less than 12 months from solution launch.

“I couldn’t be more excited about the addition of Christian to help us focus and grow the operations of Sugar Market,” said Chad Ruff, founder of Sugar Market, who will move to the role of CTO and focus 100% on product development. “This is a critical time for the company and, with the right people in place, we are well positioned for continued growth.”

In addition to Nahas, Sugar Market has bolstered its Board of Directors by tapping David Politis to join. The addition of Politis to the Board strengthens an already deep management bench. Politis is founder and CEO at BetterCloud, one of the fastest growing enterprise SaaS companies in the market. He brings further cloud software experience from previous stints as a senior executive at Vocalocity and Cloud Sherpas. To help fuel the ongoing expansion and acceleration, Sugar Market has taken on an additional $800,000 in funding from Hallett Capital.

“Sugar Market is an impressive story, having grown a highly loyal customer base over the last several years. They have grown at an exponential rate while maintaining a hands-on, personalized approach to managing their clients as they adopt marketing automation for the first time. This type of customer-focused environment was very attractive to me and clearly Sugar Market is poised to be the next great marketing automation success story,” said Nahas. “We have a unique value proposition and the most mature product for companies that want complete sales and marketing alignment. I am very excited to join Sugar Market as CEO and look forward to working with the team to drive explosive growth in the coming years.”

 

About Sugar Market
Sugar Market is the #1 platform for improving how companies attract, engage and close new customers. Sales and marketing professionals worldwide use Sugar Market to optimize the lead to revenue life cycle, by adding efficiency, scalability and predictability to each step in the process. Through innovation and unparalleled service, Sugar Market is revolutionizing the way that businesses acquire new revenue.