Atlanta, GA – April 28, 2016 – Salesfusion, the leading marketing automation platform (MAP) for small and mid-sized businesses, will host a complimentary webinar alongside MarketingProfs on Tuesday, May 3. The session, designed to help marketers get a better understanding of the benefits of marketing automation technology, also will include key findings from a recent study commissioned by Sugar Market.
The online study surveyed nearly 1000 B2B marketers about their marketing strategies and usage of technology. The webinar will touch on one particular challenge shared by respondents: bettering relationships with sales. Overall, the results show that while marketing automation may be all about the leads, having a MAP is not enough to improve alignment with sales.
“Implementing a marketing automation platform is only the first step to improve your sales and marketing communication and lead quality,” said Malinda Wilkinson, CMO of Sugar Market. “Businesses see greater improvement in communication, efficiency and total use of their solutions when their MAP is tightly integrated with their CRM and there are specific processes surrounding the two.”
With these tools and processes in place, nearly 60 percent of marketers report strong or exceptional communications compared to only 18 percent that have a MAP but no supporting processes or technology. To see more results from the Learn Marketing Automation study, register here and join the webinar being held at 1 p.m. EDT on May 3.
Sugar Market offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns – including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. Sugar Market is built to work the way a marketer thinks with intuitive workflows, native integrates to the world’s best CRMs, and tactic- and campaign-level reporting. Appropriate for companies new to marketing technology and those with advanced requirements, Sugar Market is affordably priced and scales to support their growing business. Sugar Market is committed to putting technology to work for marketers. For more information, please visit: www.salesfusion.com.