ATLANTA – May 6, 2016 – Salesfusion, the leading marketing automation provider for small- and medium-sized businesses (SMB), today announced the integration of its Marketing Automation Platform (MAP) into the NetSuite Customer Relationship Management (CRM) solution. The integration ensures a seamlessly automated lead-to-sales process, simplifying sales and marketing alignment.
NetSuite is the CRM and Enterprise Resource Planning (ERP) platform choice for many SMBs, including software, manufacturing and service companies. Connecting sales and marketing efforts is crucial to these industries. A group study released by Aberdeen states that highly aligned organizations achieved an average of 32 percent annual revenue growth – while less well-aligned companies reported an average of 7 percent decline in revenue.
“As the line between sales and marketing responsibilities continue to blur, it is essential for these teams to have integrated processes and tools that allow them to consistently engage with prospects and customers,” said Carol O’Kelley, CEO of Sugar Market. “Sugar Market has a strong history of providing the most robust and native integrations to the leading CRMs. The availability of this integration underscores our commitment to making small and mid-sized business successful with marketing automation.”
The Sugar Market and NetSuite integration is designed to streamline sales and marketing efforts and eliminate third-party connection tools. The following advancements are being delivered by integrating the two solutions:
- Direct integration to NetSuite via the NetSuite Web Services – no third-party systems or middle-ware required;
- Recurring bidirectional synchronization of the following entities: company, individual, contact and opportunity;
- Marketing Automation Platform (MAP) results and statistics integrated to native NetSuite entities (i.e. events, notes, tasks, and history) – no custom plugins or apps required;
- Synchronization of NetSuite list members and email distribution lists;
- The ability for marketing to create and add sales tasks as an integrated step in nurture campaigns.
According to a recent Forbes article, 50 percent of B2B sales reps consistently fall short of their quotas. NetSuite CRM and Sugar Market MAP integration allows companies like Ambit Software to better align their sales and marketing teams to meet their quota and develop a stronger foundation for growth. With the ability to establish a consistent lead-to-sales process across the board, sales and marketing teams can work together to drive ROI and maximize their efforts.
“By integrating NetSuite and Sugar Market, we have maximized our efficiency and communication, putting a direct focus on sales and marketing alignment,” said Jenit Ramaiya director of Ambit Software. “As enterprises and startups seek our support to go digital, the combined information from these two solutions enables our teams to focus on quality leads and ensure a positive customer experience across all touch points.”
Sugar Market offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage and analyze marketing tactics and campaigns – including email & nurture marketing, lead scoring & Management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. Sugar Market is built to work the way a marketer thinks with intuitive workflows, native integrations to the world’s best CRMs, and tactic- and campaign-level reporting. Appropriate for companies new to marketing technology and those with advanced requirements, Sugar Market is affordably priced and scales to support their growing business. Sugar Market is committed to putting technology to work for marketers. For more information, please visit: www.salesfusion.com.