Atlanta, GA, November 25, 2014—Sugar Market today announced high scores and rankings by G2 Crowd, a popular business software review site. The software firm was ranked in the ‘High Performers’ category in the G2 Marketing Automation Fall 2014 Report and received very high overall satisfaction scores. The rankings are based on reviews including Net Promoter Score (NPS), as well as feature-by-feature ratings, by actual users of the systems.
Over 90% of users said they were “likely to recommend” Sugar Market, among the highest recommendation rating of all vendors surveyed. In a testament to Sugar Market’s focus on its customers, reviewers of its cloud-based marketing software rated Sugar Market an average of 90% satisfaction among all the customer satisfaction categories. Finally, 96% of users gave Sugar Market high satisfaction marks for quality of support.
As a result of Sugar Market’s focus on product innovation, reviewers of its cloud-based marketing software also provided high ratings in the feature-by-feature comparison, which looks at 39 different product features. Feature ratings are representative of reviewers’ overall satisfaction with each feature. Sugar Market ranked higher than all other vendors in the leader category in satisfaction with core marketing automation feature sets including lead scoring, web analytics and event management with well over 90% of respondents expressing satisfaction with Sugar Market in these areas.
Sugar Market is known in the industry for its strong native integration with leading CRM platforms including Microsoft Dynamics, Salesforce, Infor CRM, Sage, and Sugar. With a 97% user satisfaction for its integration APIs, Sugar Market received a higher score than all vendors listed in the ‘Leaders’ category. “The Sugar Market integration to our highly customized Microsoft Dynamics CRM platform is critical for how our sales and marketing teams work together,” says Trish McLaughlin, Director of Marketing & Business Development with Managed Maintenance. “On top of great pricing, lead scoring functionality, ease-of-use and analytics, their client service team is outstanding.”
“With Sugar Market we can run comprehensive nurture campaigns for both customers and prospects, get great insights and analytics about our prospects’ behavior and run a much more efficient marketing organization,” says Jon Harmer, VP of Marketing with Nexidia, provider of customer interaction analytics solutions. “We’re a lean team, so getting the right tools in place was one of my first priorities, and selecting a vendor who would be there to support us was critical.”
“Marketing automation software is becoming a mature industry with many players, and we’re pleased to be included among this top group of software providers,” says Christian Nahas, CEO of Sugar Market. “We are particularly thrilled with the successes our customers are realizing with our solutions. We are delivering a powerful marketing automation system with an intuitive user experience backed by the best team in the business and our customers are happy to tell others about it, and that is rewarding.”
About Sugar Market
Salesfusion’s mission is to help marketers attract new opportunities, convert them into customers and nurture them into lifetime relationships. Sugar Market stands out among cloud-based marketing automation vendors for its ability to provide relevant, contextual information to sales by delivering a superior lead nurturing and engagement marketing automation platform to marketers. Sugar Market provides an out-of-the-box unparalleled integration between its Marketing Automation Platform and Microsoft Dynamics CRM, Infor, Sugar, Salesforce, and Sage.