Atlanta, GA – July 15th, 2013 – Sugar Market, a leading provider of marketing automation software, announced it’s FUSED 2013 customer conference to be held at the Hard Rock Hotel & Resort, Orlando Florida. Sugar Market, with several hundred midsize and large enterprise clients such as brand-names Hitachi, Coverall, Avanade and Green Giant, has announced it’s second annual FUSED conference, which brings together clients, partners and resellers of the Sugar Market360 marketing automation platform for a highly educational and valuable customer event. Sugar Market announced open registration for the conference this week. FUSED 2013 will be held at the Hard Rock Hotel & Resort at Universal Studios Orlando.

Said Kevin Miller, CMO, Sugar Market: “Our First FUSED conference was a success in terms of our clients having two and a half days of intensive b2b marketing training and best practices. This year’s event, which we are hosting at the Hard Rock venue again, is shaping up to be a valuable conference for our clients and partners. We expect nearly double the turnout this year and a big focus of the conference is on best practices, exploiting new lead generation channels and use cases by our existing clients on how they’ve impacted their organization with the use of Sugar Market”.

The conference will feature highly sought-after keynote speaker Lori Ruff, a Forbes Top Social Influencer and Mike O’Neil, Founder of Integrated Alliances. Both will explore how companies must adapt their selling strategies for the new social web.

In addition to best practice and educational workshops, FUSED 2013 will culminate in a client award ceremony for the Marketing Hero program implemented by Sugar Market in 2013. The Program recognizes innovative marketers who utilize marketing automation technology to increase revenue at their companies. Sugar Market implemented the program in 2013 as a means of recognizing customer revenue achievement in support of their corporate mission to help clients achieve higher revenue through lead to revenue management. Said CMO, Miller; “The Marketing Heroes program is an innovative program that recognizes and rewards or fantastic clients. We are always amazed at how far our customers stretch the boundaries of the application and find unique ways to generate more leads and revenue. This year, we are taking our program to new heights by allowing attendees at FUSED to vote on the Marketing Hero of the year award. The winner will receive an all-expense paid trip to the Hard Rock Hotel and Resort in Punta Cana, Dominican Republic”.

FUSED2013 will kick off on Wednesday, October 9th through Friday, October 11th, 2013. Details for the conference may be found at the FUSED 2013 Website.


About Sugar Market
Sugar Market 360™ provides software that accelerates revenue by connecting sales and marketing with prospects at the moment they are ready to buy. This is made possible through the Sugar Market 360 suite, which complements CRM applications by adding an on-demand enterprise lead management service. Sugar Market 360 increases lead quantity, lead quality, and revenue conversion rates by integrating and automating the lead management process. Sugar Market integrates marketing automation software natively with more CRM vendors than any other marketing software package available today. Visit our site: