Atlanta, GA (July 18, 2016) – Salesfusion has expanded their leadership team to the EMEA region with the addition of their Director of Sales, Patrick Boughton. Boughton’s knowledge and background in the software technology industry, specifically marketing automation establishes him as a leader and positions him well to lead Salesfusion’s EMEA growth strategy.

Boughton brings more than 16 years of software sales experience to Salesfusion. Prior to joining Salesfusion, he was the head of sales and marketing at Genovo, a SaaS solution for leaders in the financial services industry. At Genovo, Boughton was responsible for revenue generating and marketing, implementing a strategy that allowed the company to consistently exceed their revenue targets.

“I’ve been a true believer in the power of the marketing automation platform for a long time now and have seen first-hand on many occasions how a well-implemented MAP can drive a business forward and achieve a quick return on investment,” said Boughten. “Salesfusion the company and Salesfusion the platform both have the flexibility to cope with the demands of the very process driven organisations that are predominant in EMEA.”

In addition to his roles at Genovo, Boughton has a background in marketing automation, CRM and digital marketing consultation, SaaS and business intelligence software sales, data integration and successful partner management.

“My enthusiasm for marketing automation and the belief that there is huge potential for growth in the market, drove me to leave my own SaaS business and join Salesfusion. I was drawn to this company particularly because they are led by a panel of highly experienced marketers and their MAP has been developed by them, with the marketer in mind,” said Boughton. “I’m very excited to be a part of the team at Salesfusion and look forward to helping them drive new business and expand on their successes in EMEA.”

About Salesfusion

Salesfusion offers a complete and easy-to-use marketing automation solution that enables marketing teams to deliver effective programs. The company’s platform includes all the features marketers need to create, manage, and analyze marketing tactics and campaigns — including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, and marketing dashboards. To learn more about Salesfusion, visit