Latest product release gives sales teams additional information and tools needed to be more successful

Atlanta, GA – November 30, 2016 – Salesfusion, the provider of a no-fail approach to marketing automation, today announced that it is further supporting sales and marketing alignment with recent solution enhancements. Recognizing the constant need for more information and tools to improve efficiency, Sugar Market’s latest release offers additional functionality to help companies be more successful with better access to data and simplified processes.

While many marketers have a disciplined methodology for including surveys during webinars and analyzing results, this valuable information often goes unnoticed and unused by the sales team. Sugar Market now automatically pushes responses from surveys and polls into the user’s Salesforce CRM. Having direct access in the CRM to this data gives sales a clear view of all prospect and customer feedback, empowering them to use the information in future conversations.

Sugar Market has always made email templates available for sales representatives to access and send directly from inside CRMs including Infor, Microsoft Dynamics CRM, NetSuite, Salesforce, Sugar and Sage. However, for sales representatives who prefer sending their communications to prospects and customers through a more familiar environment, Sugar Market has improved its Microsoft Outlook Plug-In to simplify that process. The Outlook plug-in allows users to send trackable emails, create tasks in CRM and add contacts from their address book to the Sugar Market database. The Outlook plug-in helps to bridge the communication gap that can often come between sales and marketing.

“With our no-fail approach to marketing automation, it is our responsibility to consistently improve the tools that help sales and marketing be effective,” said Carol O’Kelley, CEO of Sugar Market. “Sugar Market has a strong history of providing robust and native CRM integrations that are essential for these teams to engage with prospects and customers. These recent product enhancements underscore our commitment to making small and mid-sized businesses successful with marketing automation.”

Sales and marketing alignment cannot be achieved simply through seamless software integrations and access to tools. In addition to this, companies need a strategy and defined processes to achieve optimal results. Sugar Market supports customers with the expertise and resources to support these efforts and has a library of materials for sales and marketing alignment including:

About Sugar Market

Sugar Market makes enterprise-grade marketing automation accessible to everyone with a no-fail approach. Recognizing that marketing success depends not just on technology but also on expertise, processes and people, Sugar Market provides clients a team of marketing experts in addition to its complete and easy-to-use marketing automation platform. The company’s solution includes all the features marketers need to create, manage and analyze marketing tactics and campaigns— including email & nurture marketing, lead scoring & management, website tracking & analytics, landing pages & forms, social media management, CRM integration and marketing dashboards. To learn more about Sugar Market’s commitment to ensuring success during every stage of growth at an affordable price point, visit